The Martin Agency (US)

The Martin Agency is one of the largest advertising shops in the Southeast US. Headquartered in Virginia, the agency also has an office in New York. It became part of the Interpublic portfolio in 1993, but operates as a standalone unit within the group. It has been one of IPG's strongest-performing subsidiaries in recent years, attracting considerable acclaim for its long-running Cavemen campaign for GEICO, and picking up the substantial Wal-Mart account in 2007. Advertising Age estimated US revenues of $91m in 2008. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Leading US Agencies

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The Martin Agency website

Ingenuity Media

Interpublic

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