Mary Kay Cosmetics (US)

Mary Kay Inc is one of the world's largest direct sellers of skin care and colour cosmetics, with operations in more than 30 countries. Like its arch-rival Avon, products are sold door-to-door or in home demonstration parties by a global network of independent beauty consultants. For many years until her death in 2001, Mary Kay's not-so-secret weapon was its founder, Mary Kay Ash. A household name in the US by the early 1970s, she was among the first role models for independent American women wanting to carve out a niche of their own. Advocating a potent mix of down-home family values and steely determination, she also broke the mould in sales incentives, inspiring her team with public recognition as well as a stream of lavish gifts, including the company's signature pink Cadillacs. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Personal Care Sector index for other companies

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Mary Kay website

Mary Kay Cosmetics (UK)	Mary Kay Cosmetics (Poland)
Mary Kay Cosmetics (Taiwan)	Mary Kay Cosmetics (Australia)
Mary Kay Cosmetics (Argentina)	Mary Kay Cosmetics (Mexico)
Mary Kay Cosmetics (China)	Mary Kay Cosmetics (Korea)
Mary Kay Cosmetics (Canada)	Mary Kay Cosmetics (Germany)
Mary Kay Cosmetics (Russia)

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