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Mary Kay Inc is one of the world's largest direct sellers of skin care and colour
cosmetics, with operations in more than 35 countries. Like its arch-rival Avon, products
are sold door-to-door or in home demonstration parties by a global network of independent beauty consultants. For many years
until her death in 2001, Mary Kay's not-so-secret weapon was its founder, Mary Kay Ash. A household name in the US by the
early 1970s, she was among the first role models for independent American women wanting to carve out a niche of their own.
Advocating a potent mix of down-home family values and steely determination, she also broke the mould in sales incentives,
inspiring her team with public recognition as well as a stream of lavish gifts, including the company's signature pink
Cadillacs.
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Competitors: see Personal Care Sector index for other companies
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