MasterCard Worldwide (US)

MasterCard is the world #2 in global payment solutions, sitting some way behind Visa. Traditionally the two companies have always been arch-rivals, jostling each other for dominance of the world market. Once the undisputed leader in the international market, MasterCard lost its crown during the late 1970s, but remains the bigger player worldwide in debit cards as a result of its Maestro brand. Increasingly, however, the rivals find themselves in the same corner, fighting to defend their territory from smaller competitors such as American Express. Recently both companies have faced a string of legal challenges, primarily in the US, from retailers unhappy about their combined dominance of the credit and debit card markets. Advertising Age estimated global measured advertising expenditure of $580m in 2006, making MasterCard the world's #53 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Financial & Insurance Sector for other companies

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MasterCard Worldwide website

MasterCard	Maestro
Mondex

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