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Maybelline New York is the world's best-selling mass-market cosmetics
brand. Although best-known for mascara, a product it invented in the early 20th century, the brand also comprises an extensive
range of other facial cosmetics, lipsticks, nail varnishes and applicators and other tools. It has been owned since 1996 by French
cosmetics giant L'Oreal, who renamed it as Maybelline New York in 2004 to provide
a counterpoint to sister brand L'Oreal Paris. The range is marketed in more than 90 countries around the world. Click
here for an Adbrands Profile of Maybelline (subscribers only).
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and
brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments
tracks account management for the world's leading brands and companies, including details of which advertising agency handles
which accounts in which countries for major markets.
Advertising: Which agencies handle advertising for Maybelline? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information
Competitors: See Personal Care Sector index for other companies
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Subscribers may access the following website links here:
Maybelline New York website
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