Maybelline New York

Maybelline New York is the world's best-selling mass-market cosmetics brand. Although best-known for mascara, a product it invented in the early 20th century, the brand also comprises an extensive range of other facial cosmetics, lipsticks, nail varnishes and applicators and other tools. It has been owned since 1996 by French cosmetics giant L'Oreal, who renamed it as Maybelline New York in 2004 to provide a counterpoint to sister brand L'Oreal Paris. The range is marketed in more than 90 countries around the world. Click here for an Adbrands Profile of Maybelline (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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