Maybelline New York

Maybelline New York is the world's best-selling mass-market cosmetics brand. Although best-known for its mascara - a product it invented in the early 20th century - the brand also comprises a wide range of other facial cosmetics, lipsticks and nail varnishes. It has been owned since 1996 by French cosmetics giant L'Oreal. The range is marketed in more than 90 countries around the world. Click here for an Adbrands Snapshot of Maybelline (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Personal Care Sector index for other companies

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