McCann Erickson (US)
McCann Erickson is the biggest worldwide agency network by global footprint.
Although the main agency specialises in traditional advertising, it also offers a broad range of other marketing services under
the banner of the McCann Worldgroup, which coordinates input from several other Interpublic-owned agencies including Momentum
Worldwide, Futurebrand and Weber Shandwick.
A dynamic force during the 1990s, McCann stumbled badly at the beginning of the following decade, distracted by accounting
irregularities and management problems. The loss of the prestigious Coke Classic account in several important markets was a severe
blow. Since then, however, McCann has recovered its composure and has steadily re-strengthened its client portfolio. Yet despite
its worldwide presence, it is always under threat from more nimble competitors in the key US market, and has had to fight hard to
keep hold of key clients like Verizon, Microsoft and General Motors.
Which clients does McCann handle? Find
out more from the Adbrands Account Assignments database
Who are the competitors of McCann Erickson? See ranking of Leading Agency Brands Worldwide
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Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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McCann Erickson website
| Universal McCann |
Casanova Pendrill |
| MRM Partners Worldwide |
Weber Shandwick |
| Momentum Worldwide |
McCann Healthcare |
| Accent Marketing |
Futurebrand |
Aligned Agencies
| Avrett Free & Ginsberg |
NAS |
| Campbell Mithun |
The Martin Agency |
| Gotham Inc |
Fitzgerald & Co |
| TM |
The Botsford Group |
| McCann Erickson UK &
Ireland |
McCann Erickson Australia |
| McCann Erickson Japan |
McCann Erickson Portugal |
| McCann Erickson Russia (ADV
Group) |
McCann Erickson Czech Republic |
| McCann Erickson Germany |
MacLaren McCann Canada |
| McCann Erickson San Francisco |
McCann Erickson Netherlands |
| McCann Erickson Los Angeles & Detroit |
McCann Erickson Brazil |
| McCann Erickson Belgium |
McCann Erickson Croatia |
| McCann Erickson Finland |
McCann Erickson Nordic |
| McCann Erickson Austria |
McCann Erickson Budapest |
| McCann Erickson Switzerland |
McCann Erickson Philippines |
| Promoseven Holdings (Saudi Arabia) |
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