McCann Erickson | McCann Worldgroup (US)

McCann Erickson - or just plain McCann as it increasingly better-known - still claims to be the biggest worldwide agency network by global footprint. The main agency specialises in traditional advertising, but it also offers a broad range of other marketing services under the banner of the McCann Worldgroup, which coordinates input from several other Interpublic-owned agencies including Momentum, MRM, Futurebrand and Weber Shandwick. A dynamic force during the 1990s, McCann stumbled badly at the beginning of the following decade, distracted by accounting irregularities and management problems. The loss of the prestigious Coke Classic account in several important markets was a severe blow. McCann recovered some of its composure and steadily re-strengthened its client portfolio during the 2000s, before stumbling again from 2010 onwards. Despite its worldwide presence, it has come under intense pressure from more nimble competitors in several key markets, and has had to fight hard to keep hold of key clients like Verizon, Microsoft and General Motors. A change of CEO at the end of 2012 appears to have given new impetus to the agency in recent months.

Which clients does McCann handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of McCann Erickson? See ranking of Leading Agency Brands Worldwide 

View McCann Worldgroup website

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McCann Erickson website

UM	Casanova Pendrill
MRM Worldwide	Weber Shandwick
Momentum Worldwide	McCann Health
Accent Marketing	Futurebrand

Aligned Agencies

Avrett Free & Ginsberg	NAS
Campbell Mithun	The Martin Agency
Gotham Inc	Fitzgerald & Co
TM	The Botsford Group

McCann Erickson UK & Ireland	McCann Erickson Australia
McCann Erickson Japan	McCann Erickson Portugal
McCann Erickson Russia (ADV Group)	McCann Erickson Czech Republic
McCann Erickson Germany	MacLaren McCann Canada
McCann Erickson San Francisco	McCann Erickson Netherlands
McCann Erickson Los Angeles & Detroit	McCann Erickson Brazil
McCann Erickson Belgium	McCann Erickson Croatia
McCann Erickson Finland	McCann Erickson Nordic
McCann Erickson Austria	McCann Erickson Budapest
McCann Erickson Switzerland	Promoseven Holdings (Saudi Arabia)

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