Adbrands Weekly Update
31st Oct 2013:
McDonald's terminated its 40-year partnership with Heinz to
supply branded sachets of tomato ketchup and other sauces with its burgers. "As a result of recent management changes at Heinz,"
the fast-feeder said in a statement, "we have decided to transition our business to other suppliers over time. We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition."
Heinz was recently bought out by 3G Capital, the Brazilian-backed private
investment group that also controls Burger King. Heinz' new CEO is former Burger
King leader Bernardo Hees.
Adbrands Weekly Update 24th Oct 2013: McDonald's reported modest increases in revenues and profits for 3Q but warned that the global economy remains challenging. Revenues rose 2% to $7.32bn, slightly below expectations, but net income was up almost 5% - slightly better than forecast - at $1.52bn. Russia and France, and
to a lesser extent the US, contributed significantly to the profit improvement. However same-store growth remained weak, less than 0.9% globally, and just 0.7% in the US.
Adbrands Weekly Update 10th Oct 2013: McDonald's named Atif Rafiq as chief global digital officer, a new position within the company. Rafiq was previously general manager of Amazon's Kindle Direct publishing programme, and will
oversee all global digital
initiatives for the fast-feeder including social media and online ordering. He reports to chief brand officer Steve Easterbrook.
Adbrands Weekly Update 26th Sep 2013: McDonald's chief marketing officer for the US, Neil Golden, is set to leave the company early next year. A replacement will be announced in due course.
Adbrands Weekly Update 25th Jul 2013: McDonald's latest figures confirmed the general impression of slowing consumer markets, especially for lower-priced products. CEO Don Thompson said global economic uncertainty was prompting customers to rein in spending. Profits and revenue growth were both in the low
single-digits, slightly below analysts' expectations. The group said it had cut the number of outlets it plans to open this year, and would avoid raising prices for the time being.