McDonald's Restaurants (US)

The McDonald's brand is almost as global as Coke. The group's 30,000th restaurant opened in 2001, and those golden arches now spread across almost 120 countries, welcoming some 56m customers every day. Not enough, the company said in 2001. On any day McDonalds still only serves less than 1% of the world population, leaving plenty of room for growth. However profits began to slow dramatically in 2002 and the group took unprecedented steps to close under-performing outlets, even pulling out of a few markets altogether. That move appeared to have paid off by 2004. However the return to growth was overshadowed by the untimely deaths of two successive CEOs. Advertising Age estimated global measured advertising expenditure of $1.6bn in 2006, making McDonald's the world's #17 advertiser. Click here to find out more; or subscribe to Adbrands.net here. See also McDonald's Australia and McDonald's UK. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Restaurants & Bars Sector index for other companies

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McDonald's website

McDonald's	Ronald.com
Boston Market	Ronald McDonald House Charities
Chipotle Mexican Grill

McDonald's Australia	McDonald's worldwide
McDonald's UK	McDonald's Japan

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