McDonald's
Restaurants (US)



The McDonald's
brand is almost as global as Coke.
The group's 30,000th restaurant opened in 2001, and those
golden arches now spread across almost 120 countries, welcoming some 56m
customers every day. Not enough, the
company said in 2001. On any day McDonalds still only serves less than 1% of the world
population, leaving plenty of room for growth. However profits began to
slow dramatically in 2002 and the group took unprecedented steps to close under-performing
outlets, even pulling out of a few markets altogether. That move appeared to
have paid off by 2004. However the return to growth was overshadowed by the
untimely deaths of two successive CEOs. Advertising Age estimated global measured advertising expenditure of
$1.6bn in 2006, making McDonald's the world's #17 advertiser. Click here to find out more;
or subscribe to Adbrands.net here. See
also McDonald's
Australia and McDonald's UK.
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Competitors: see Restaurants
& Bars Sector index for other companies


Subscribers may access the following website links: Macdonalds
macdonald's macdonalds
McDonald's
website

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