McDonald's Restaurants (US)

The McDonald's brand is almost as universal as Coke. The group's 34,000th restaurant opened in summer 2012, and those golden arches now spread across 119 countries, welcoming some 69m customers every day. Not enough, the company says. On any day McDonald's still only serves less than 1% of the world population, leaving plenty of room for growth. However profits fell dramatically in 2002 and the group took unprecedented steps to close under-performing outlets, even pulling out of a few markets altogether. That move appeared to have paid off by 2004, and the group has reported strong growth ever since, even in the face of an economic downturn. A key factor has been the broadening of the McDonald's menu with an enhanced range of breakfast items, healthier chicken and salad meals and premium beverages. It has also pushed aggressively into the coffee shop sector, in several key international markets as well as the US. See also McDonald's Australia and McDonald's UK.

Which agencies handle advertising and marketing for McDonald's? Find out more from Adbrands Account Assignments

Who are the competitors of McDonald's? See Restaurants & Bars Sector index for other companies. Also see Best Global Brands ranking.

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McDonald's website

McDonald's Australia	McDonald's worldwide
McDonald's UK	McDonald's Japan

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