McDonald's Restaurants (US)

The McDonald's brand is almost as global as Coke. The group's 32,000th restaurant opened in 2009, and those golden arches now spread across almost 118 countries, welcoming some 58m customers every day. Not enough, the company says. On any day McDonald's still only serves less than 1% of the world population, leaving plenty of room for growth. However profits fell dramatically in 2002 and the group took unprecedented steps to close under-performing outlets, even pulling out of a few markets altogether. That move appeared to have paid off by 2004, and the group has reported strong growth ever since, even in the face of an economic downturn. A key factor has been the broadening of the McDonald's menu with an enhanced range of breakfast items, chicken and salad meals and premium beverages. Advertising Age estimated global measured advertising expenditure of $1.7bn in 2007, making McDonald's the world's #17 advertiser.

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Competitors: see Restaurants & Bars Sector index for other companies

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McDonald's website

McDonald's	Ronald.com
Boston Market	Ronald McDonald House Charities
Chipotle Mexican Grill

McDonald's Australia	McDonald's worldwide
McDonald's UK	McDonald's Japan

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