Mcgarrybowen (US)

Mcgarrybowen emerged as one of the hottest "new" agencies in the US in 2005, collecting several significant accounts including global beer brand Brahma and a large chunk of the Kraft business to add to its flagship work for phone giant Verizon. Although it subsequently lost the latter account, McGarrybowen was established by mid-2008 as one of New York's most admired independents. Later that year, it was acquired by Japanese giant Dentsu. Click here for an Adbrands Snapshot of Mcgarrybowen (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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