McGarryBowen has established a reputation as one of the top agencies in the US as a result of an awe-inspiring run of big account wins since the mid-2000s. In pitches, its record is virtually unblemished, and even the handful of important accounts it has lost since 2005 have ended up back at the agency again after a couple of years elsewhere. It's proof that experience counts. McGarryBowen may seem like a "new" agency but in fact its leaders have a long and distinguished record in the industry, dating back to the 1970s. McGarryBowen was already established as one of New York's most admired independents when it was acquired in 2008 by Japanese giant Dentsu. Since then it has continued to win new clients at an extraordinary rate, placing it high among the fastest-growing agencies in the US. It launched its first European offices during 2012, with the rebranding of Dentsu outposts in London and Duesseldorf.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 5th Dec 2013: Ads of the Week: "48 Hours". Verizon has pushed the boat out with an epic/comic tale from McGarryBowen, starring Edward Norton. It's a great little film, a cross between a one-man Hangover IV and a product demonstration video for the new Droid handset. And with more laughs in 90 seconds than in both the last two Hangover movies combined.
Adbrands Weekly Update 31st Oct 2013: It was a great week for Dentsu-owned agencies, with three significant wins. Digital network 360i captured global duties for Estee Lauder's Clinique account, while sister agency McGarryBowen won the prestigious Maserati account in the US and Fujitsu computers and IT services worldwide (managed out of London). The group's Carat Enterprise B2B media network was awarded media for Fujitsu. However McGarryBowen also surrendered the Sharp electronics account in the US to indie Olson.
Adbrands Weekly Update 12th Sep 2013: Pizza Hut transferred its substantial US creative account from The Martin Agency to McGarryBowen
Adbrands Weekly Update 18th Jul 2013: BBDO New York captured the creative account for Pfizer's Viagra, from McGarryBowen.
Adbrands Weekly Update 11th Jul 2013: The London office of McGarryBowen was appointed to the creative business for Branston and other pickles and vinegars now owned by the local outpost of Mizkan of Japan.
Adbrands Weekly Update 20th Jun 2013: Kraft moved US creative for Philadelphia cream cheese from McGarryBowen to DDB's Roberts & Langer satellite.
Adbrands Weekly Update 30th May 2013: Dentsu picked up its first combined creative & media account, following the selection by office products retailer Staples of McGarryBowen and Carat. The business is worth around $90m in billings. That was a blow to incumbent McCann, which has otherwise had a very strong new business run so far this year.
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