MEC Global

MEC, until recently known by the mouthful of Mediaedge:cia, is one of four media networks within WPP, partnering Mindshare, MediaCom and Maxus, and sitting under the overall umbrella of GroupM. It was formed from the merger in 2001 of The Media Edge, previously a division of Young & Rubicam, with highly regarded Eurocentric media agency CIA, acquired by WPP earlier that year. In 2011, MEC was the world's #7 media agency with billings of $25.1bn (according to Recma). The complicated Mediaedge:cia tag was officially dropped in 2010 in favour of initials MEC. The group describes itself as the "active engagement" network, with particular emphasis on a more unorthodox planning-led approach.

Which clients does MEC handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of MEC? See the Leading Media Agency Brands worldwide

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribers may access the following website links:

MEC Global website

MEC Interaction

MEC Access

WPP

MEC Austria	MEC Ireland
MEC Denmark	MEC Netherlands
MEC Finland	MEC Poland
MEC Germany	MEC Switzerland
MEC Hungary	MEC Manchester
MEC UK

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