Mediabrands (US)

IPG Mediabrands is the umbrella entity created by Interpublic in summer 2008 to oversee the activities of the group's various media-related units. It is an equivalent to WPP's GroupM, Omnicom's OMG and Publicis's VivaKi. Initiative and UM (or Universal McCann) are the group's two main planning and buying networks, and they were joined in 2012 by new launch BPN. Magna Global, originally created to handle group-wide buying in major markets on behalf of all IPG companies, is now primarily a research and market forecasting business. In addition IPG owns or part-owns a large number of smaller media agencies around the world.

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Mediabrands website

Interpublic

Initiative Media	Ansible
Universal McCann	Cadreon
Brand Programming Network BPN	Orion Trading
IPG Media Lab	Spring Creek
ID Media	Reprise Media

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