MediaCom Worldwide

MediaCom was originally the media planning and buying network of Grey Global Group, now a division within WPP. It is one of the widest-ranging global media shops, with offices in almost 90 countries, although it is strongest in just a few major markets, especially Germany and the UK. The US office has suffered uneven performance for several years. Like other media networks it has broadened its offering considerably in recent years, establishing satellite units specialising in sports and entertainment sponsorship and content development. MediaCom was the #5 media specialist worldwide in 2011 with billings of $27.9bn (according to Recma). It is one of four global media networks now under WPP's control, operating separately from Mindshare and MEC, although it benefits from the group's pooled buying power.

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Preview MediaCom website

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The Adbrands Company Profile of MediaCom summarises the agency's history and current operations, and includes the following links:

MediaCom website

WPP

MediaCom Austria	MediaCom Germany
MediaCom Denmark	MediaCom USA
MediaCom United Kingdom	MediaCom Switzerland
MediaCom Norway	MediaCom Netherlands

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