Adbrands Weekly Update
21st Nov 2013: MediaCom was reappointed as the media agency for SABMiller's Australian subsidiary Carlton United Brewers, further extending a relationship that has lasted more than 20 years.
Adbrands Weekly Update
31st Oct 2013: ZenithOptimedia took two
blows at the hands of WPP's GroupM. In Germany it lost the business of
department store operator Karstadt to MediaCom, but far more
significant was the loss of L'Oreal's £135m UK account to Maxus.
Adbrands Weekly Update 24th Oct 2013: Sony Mobile has scrapped plans to place North American media with
will instead consolidate that job into Carat, which also handles media in the region for PlayStation.
Adbrands Weekly Update 3rd Oct 2013:
The rivalry between Publicis-owned Starcom MediaVest and WPP's MediaCom
reached new levels with no less than three account battles this week. MediaCom captured UK charity Centrepoint, but Starcom was victorious in two substantially bigger contests, winning AB InBev in China and TJX Companies' retail chains in Canada from its rival.
Adbrands Weekly Update 12th Sep 2013:
MediaCom retained Italian bank UniCredit's European media business.
Adbrands Weekly Update 5th Sep 2013:
GlaxoSmithKline finalised its global media review, consolidating almost all business outside North America with WPP's GroupM agencies. MediaCom, Mindshare and Maxus already hold the business in some markets. On the losing side are Starcom MediaVest and Carat,
who shared responsibility in continental Europe. In the US, the account stays with PHD, which also adds responsibility for
Canada and also West Africa.
Adbrands Weekly Update 29th Aug 2013:
UM triumphed in two much-needed media reviews, winning the global Hershey's account from OMD (upwards of $350m in billings) as well as the Government of New South Wales in Australia from MediaCom.
Adbrands Weekly Update 8th Aug 2013:
WPP's MediaCom and MEC networks also had a good week, collecting global media assignments for Siemens and General Electric respectively, although the US portion of GE will remain with incumbent OMD.
Adbrands Weekly Update 20th Jun 2013:
MediaCom triumphed in Sony's selective review of global media, collecting global responsibility for Sony Mobile and the whole EMEA region for Sony
Electronics. That business was mostly handled by Omnicom's OMD and PHD.
Adbrands Weekly Update 4th Apr 2013:
MediaCom launched a dedicated unit to provide custom-built services for larger multinational clients based in the US. MediaCom Beyond Borders is being headed by Fraser Riddell, who moves to a new role as global chief client officer.
He is replaced
as global chief business development officer by Toby Jenner, previously COO of MediaCom Asia Pacific. According to MediaCom CEO Stephen Allen, "Fraser will be able to offer USA-based worldwide clients the central leadership and specialist services they require, while Toby will have the
opportunity to apply his business-building skills to a larger, worldwide canvas."