Mediaedge:cia

Mediaedge:cia is one of four media networks within WPP, partnering Mindshare, MediaCom and Maxus. It was formed from the merger in 2001 of The Media Edge, previously a division of Young & Rubicam, with highly regarded Eurocentric media agency CIA, acquired by WPP earlier that year. In 2007, Mediaedge:cia was the world's #6 media agency with billings of $19.1bn (according to Recma). Increasingly, the agency is known by its initials of MEC rather than the mouthful that is Mediaedge:cia. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Mediaedge:cia website

MEC Interaction	OHAL
MEC Access	Arthur Schlovsky

WPP

Mediaedge: cia Argentina	Mediaedge: cia Netherlands
Mediaedge: cia Denmark	Mediaedge: cia Belgium
Mediaedge: cia Spain	Mediaedge: cia Czech Republic

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