Merck & Co (US)

Profile subscribers click here for full profile

Merck & Co regained a position among the world's leading pharmaceutical companies in 2010 after several years of struggles against multiple setbacks. The most serious of these were the repercussions from defects in its blockbuster arthritis medicine Vioxx. Merck withdrew that product in 2004 after publication of a report which demonstrated that it increased the risk of heart attacks in some patients. A series of lawsuits ensued, although for the most part Merck was exonerated of any fault and later announced a settlement to cover all subsequent suits. As if that were not enough to contend with, the company's flagship product Zocor lost its patent in 2006, and Merck seemed to have comparatively few other blockbusters in its pipeline. Yet the company has made a dynamic recovery since then, turning what appeared to be a clutch of minor vaccines into what are now substantial products. In 2009 it acquired smaller competitor Schering-Plough, already its partner in a global asthma and anti-cholesterol joint venture. In 2014, it took the decision to exit OTC consumer healthcare, selling its portfolio to Bayer of Germany for $14.2bn. Outside North America, Merck & Co operates under the name MSD to avoid confusion with the entirely separate German company Merck KGaA.

Which agencies handle advertising for Merck & Co? Find out more from the Account Assignments database.

Who are the competitors of Merck & Co? See Pharmaceutical Sector index for other companies    

Subscribers only: Adbrands profile
Account assignments & selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links:

Merck website

Brands

Singulair Remicade
Januvia Zocor
Janumet Cozaar
Gardasil Merck Vaccines
Isentress Zetia
Emend Temodar
Keytruda Nasonex
Fosamax PEGIntron
Cubicin Follistim
Propecia Nuvaring

Worldwide

Merck Sharp & Dohme Banyu Pharmaceutical

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 11th Aug 2016: Shares in drug developer Bristol-Myers Squibb plunged by 20% after it admitted that its lung cancer drug Opdivo had failed to meet several goals in clinical trials for new treatment areas. It will continue to market the drug as a standalone therapy and in combination with stablemate Yervoy, but growth prospects for Opdivo were scaled back from their previous highs. The setback delivered a huge boost to rival drug Keytruda, marketed by Merck & Co. The two drugs have been competing fiercely for leadership in several cancer treatment areas, with BMS hitherto considered the clear winner. For the first six months of 2016, Opdivo generated sales of $1.5bn, almost three times Keytruda's tally. This setback will level the playing field somewhat, with analysts predicting a surge for Keytruda at Opdivo's expense. These are both still giant drugs - analysts expect Opdivo's sales to peak at over $10bn by 2025 (down from previous estimates of over $13bn), while Keytruda estimates were lifted from $5bn to almost $8bn.

Adbrands Weekly Update 31st Mar 2016: Interbrand confirmed Pfizer as the world's most valuable pharmaceutical brand in the branding agency's first ever specialised ranking of drug companies. Interbrand posited a valuation of just under $20bn for Pfizer, a wide lead over second-placed Roche of Switzerland at $15.5bn. Neck and neck at $13.9bn were Merck & Co and Johnson & Johnson's drug division Janssen. Novartis rounded out the top five ahead of Amgen and fast-growing Gilead, all between $13.4bn and $13.5bn. Novo Nordisk took 8th place, leaving British duo AstraZeneca and GlaxoSmithKline to complete the top ten. Download the full report here.

Adbrands Weekly Update 10th Mar 2016: Pharma giants Merck & Co and Sanofi are to dissolve their 22-year-old European vaccines joint venture Sanofi Pasteur MSD. They will take back control of their own respective products, which include Gardasil (owned by Merck), Menactra and FluZone (both Sanofi). The split was prompted in part by GlaxoSmithKline's recent acquisition of the vaccines previously controlled by Novartis, which has allowed it to leapfrog both its rivals and become the new global #1.

Adbrands Weekly Update 10th Mar 2016: Direct to consumer ad expenditure for US prescription pharmaceuticals came close to record levels in 2015, according to estimates from Nielsen, reported by industry blog DTC Perspectives. Total spend reached $5.17bn last year, capping three years of gains since 2012's low of $3.4bn. The latest figure is close to eclipsing the record $5.4bn spent in 2006. A key factor is the increase in drugs with high selling prices, such as Gilead's Harvoni, a course of which costs as much as $100,000 a year. At that level, it doesn't take an excessive number of users to get a return on investment in marketing if its successfully builds demand. That in turn has prompted a backlash from physicians and insurers, who believe that marketing costs contributes to high pricing of many new launches. Harvoni was itself the year's 5th most advertised drug, behind Valeant's Xifaxan, Sanofi's Toujeo, Merck's Belsomra, and GSK's Breo Ellipta.

Adbrands Weekly Update 21st Jan 2016: German drug company Merck KGaA scored a legal victory over its US rival Merck & Co in the UK after three years of litigation. Both companies trace their heritage to Friedrich Jacob Merck, who founded the business in Germany more than 300 years ago. In 1917, Merck KGaA's operations in America were seized by the US government when it entered the First World War and have been entirely separate ever since. As a result, Merck & Co of the US is obliged to trade outside North America as MSD or Merck Sharp Dohme. Recently though the German company has found evidence of increasing usage by Merck & Co of the standalone Merck name outside North America, and has issued legal proceedings in several countries to block this. A UK court ruled last week in its favour. Merck & Co responded in kind with its own lawsuit alleging exactly the same infractions by its German rival within North America, where it is supposed to trade only as EMD Group.

Subscribe to Adbrands.net and access the profile and website links


All rights reserved © Mind Advertising Ltd 1998-2016