MGM (US)

MGM appears to have successfully established a new life for itself as a "mini-major" studio, operating more or less independently, but with the financial and operational support of part-owners Sony Pictures and Comcast. The company tried for several years in the late 1990s to rebuild its reputation as a major movie studio. In its golden age, it was the undisputed giant of the movie industry, with such hits as Gone With The Wind and Wizard of Oz. But the studio fell from grace in the 1950s before being gradually carved up by corporate raiders. In 1996, MGM bought back its independence and restored some of its lost glory. But it remained the smallest of the movie majors, heavily reliant on its back-catalogue and the periodic resurrection of its James Bond franchise. The company went into play in 2004, and was eventually acquired by a consortium of investors. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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MGM website

United Artists	James Bond
The Pink Panther

Sony Pictures / Comcast

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