MGM (US)


MGM attempted to establish a new life for itself from the mid-1990s as a "mini-major" studio, operating more or less independently, but latterly with the financial and operational support of part-owners Sony Pictures and Comcast. That followed a long period of steady decline. In its golden age, MGM was the undisputed giant of the movie industry, with such hits as Gone With The Wind and Wizard of Oz. But the studio fell from grace in the 1950s before being gradually carved up by corporate raiders. In 1996, MGM bought back its independence and restored some of its lost glory. But it remained the smallest of the movie majors, heavily reliant on its back-catalogue and the periodic resurrection of its James Bond franchise. The company went into play in 2004, and was eventually acquired by a consortium of investors. However, this strategy also failed to deliver significant results, and the studio is now likely to be broken up once more in 2009 or 2010.

Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for MGM? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Media & Entertainment Sector index for other companies


Subscribers may access the following website links:

MGM website

United Artists James Bond
The Pink Panther

Sony Pictures / Comcast

Click HERE to subscribe to Adbrands.net and access the profile and website links

 


Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2009