Microsoft Xbox | Windows Mobile

The Xbox gaming console is the most notable product developed by the Entertainment & Devices operating division of Seattle software Microsoft as a direct rival to Japanese giants Nintendo and Sony. This business is responsible for all the group's diversifications into alternative computing platforms and general software. Somewhat less successful was its attempt to establish a rival music player to Apple's iPod in the form of the Zune device. This division is also heavily involved in the development of the Windows Mobile operating system for wireless handsets and other portable devices. A key development was the formation of a new global alliance in 2011 with Nokia.

Which agencies handle advertising for Microsoft? Find out more from the Account Assignments database.

Who are the competitors of Microsoft? See IT Sector and Consumer Electronics index for other companies

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Xbox	Zune
Windows Mobile	Halo

Microsoft

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