MillerCoors is the #2 brewer in the US behind Anheuser-Busch, formed in 2008 from a merger of the local operations of the former #2 and #3 in the market. As its name suggests, its two key brands are Miller and Coors, the only real challengers to the Budweiser family as America's favourite brew. Coors Light is now the #2 best-seller in the US, while Miller Lite ranks #4. Other products include a variety of craft beers and imports such as Peroni, Urquell, Grolsch and Aguila. The company is a joint venture between parent companies SABMiller and Molson Coors, who continue to operate separately from one another in all other markets.
Which agencies handle advertising for MillerCoors? Find
out more from the Account Assignments database.
Who are the competitors of MillerCoors? See Wine Beer & Spirits Sector index for other companies
Subscribers only:
Adbrands profile
Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Subscribers may access the following website links:
MillerCoors website
| Miller Lite |
Coors Banquet |
| Miller Genuine Draft |
Coors Light |
| Miller High Life |
Keystone Light |
| Milwaukee's Best |
Miller Chill |
| Mickeys |
Leinenkugel's |
| Brutal Fruit |
Sparks |
Click HERE to subscribe to Adbrands.net and access the
profile and website links
Adbrands.net. All
rights reserved © Mind Advertising Ltd 1998-2013
