MillerCoors is the #2 brewer in the US behind Anheuser-Busch, formed in 2008 from a merger of the local operations of the former #2 and #3 in the market. As its name suggests, its two key brands are Miller and Coors, the only real challengers to Budweiser as America's favourite brew. Other products include a variety of craft beers and imports such as Peroni, Urquell, Grolsch and Aguila. The company is a joint venture between parent companies SABMiller and MolsonCoors, who continue to operate separately from one another in all other markets. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Competitors: see Wine Beer & Spirits Sector index for other companies
Subscribers may access the following website links:
MillerCoors
website
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Miller Lite |
Coors Banquet |
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Miller Genuine Draft |
Coors Light |
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Miller High Life |
Keystone Light |
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Milwaukee's Best |
Miller Chill |
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Mickeys |
Leinenkugel's |
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Brutal Fruit |
Sparks |
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