Modem Media (US)

A pioneer of the internet boom of the 1990s, Modem Media was acquired by marketing services group Digitas in 2004, and as a result became a subsidiary of Publicis Groupe during 2007. It was merged with the digital division of the latter's Publicis Dialog network to form Publicis Modem. Click here for an Adbrands Snapshot of Modem Media (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Interactive Agencies Index for other companies

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