Molson Coors (US)


Molson Coors was formed in 2005 from the merger of Canadian brewer Molson and the US company Adolph Coors. Until comparatively recently, the latter was merely America's #3 brewer, with virtually no profile outside its domestic market. But in 2001 the company was catapulted into the international big league following its surprise acquisition of the UK's Carling and other beer brands hived out of the former Bass portfolio. Having become the UK's #2 brewer almost overnight, the group went on to negotiate a merger with Molson which bolted on a leading position in Canada. Another significant development came in 2007 with Molson Coors' agreement to combine its US operations with those of rival SABMiller to create MillerCoors, a stronger competitor to local giant Anheuser-Busch (see separate profile). The group now focuses on those two markets of North America and the UK, although it also exports to other territories. It established a presence in Eastern Europe in 2012 with the purchase of StarBev. However, it still has a comparatively limited geographic footprint, making it a likely takeover target for another larger group in the medium or long term. See also:

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Who are the competitors of Molson Coors? See Wine Beer & Spirits Sector for other companies

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Molson Coors website

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