Motorola (US)

Motorola remains America's leading manufacturer of electronics communications products but it has to some extent lost its way since 1995. Long established as a pioneer in radio telecommunications, the company was a leading light in the development of cellular phone systems in the 1980s. During the following decade, however, Motorola saw its command of this high-profile sector whittled away as it failed to make a smooth upgrade from analogue to digital technology. Instead, its much-vaunted Iridium satellite communications system turned out to be an expensive and embarrassing flop. A change of direction (and management) began to deliver results from 2004, especially after a move towards more stylish handset designs, such as the Razr. But in 2007 the company suffered a new and even more prolonged slump. Once the global leader in mobile phones with a 50% market share, the company had slipped into the #5 place worldwide by the end of 2008. The group has announced plans to split into two separate companies, probably in 2010. One business will focus exclusively on handsets; the other on network systems and set-top boxes.

Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Motorola? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: See Consumer Electronics index for other companies.

Subscribers may access the following website links:

Motorola website

Motorola worldwide

Click HERE to subscribe to Adbrands.net and access the profile and website links