Motorola (US)

Motorola, originally America's leading manufacturer of electronics communications products, lost its way during the 1990s. Up to that point the company had been one of the original pioneers in radio communications and a leading light in the development of cellular phone systems in the 1980s. During the following decade, however, Motorola saw its command of this high-profile sector whittled away as it failed to make a smooth upgrade from analogue to digital technology. Instead, its much-vaunted Iridium satellite communications system turned out to be an expensive distraction as well as an embarrassing flop. A change of direction (and management) began to deliver results from 2004, especially after a move towards more stylish handset designs, such as the Razr. But in 2007 the company suffered a new and even more prolonged slump. Once the global leader in mobile phones with a 50% market share, the company had slipped out of the top five by the end of 2010. The group split into two entirely separate companies at the beginning of 2011. Handset business Motorola Mobility became a division of Google in May 2012. The remaining network systems business continues to trade separately as Motorola Solutions.

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Who are the competitors of Motorola? See Consumer Electronics

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