MTV: Brand Profile

Now celebrating its 30th anniversary, MTV is the world's most widely distributed television network, reaching almost 600m households in over 150 countries around the globe. The channel's achievements are considerable. It completely transformed the nature of popular music during the 1980s and 1990s, arguably even more influential on that medium than the introduction of the compact disc. It is also one of only a handful of media properties of recent years which has transcended its original format to become something close to a lifestyle brand. According to consultancy Interbrand, it is also the world's most valuable individual media brand. Yet MTV began as simply a cheap way of filling a dead slot in a regional US cable system. How did it manage to come so far?

Which agencies handle advertising for MTV? Find out more from the Adbrands Account Assignments database

Who are the competitors of MTV? See Media Sector index for other companies and brands

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

The Adbrands.net brand profile of MTV summarises the brand's history and current operations. Subscribers may access the following website links:

MTV website

Viacom

Click HERE to subscribe to Adbrands.net and access the profile and website links