NBC Universal (US)

NBC Universal was created in 2004 from the acquisition of the Universal Studios movie and theme park business by television network NBC. For more than two decades, NBC had been a subsidiary of industrial giant General Electric, but several further years of disappointing performance by the merged business persuaded GE finally to cut its losses at the end of 2009. It agreed to transfer a controlling stake in the business to cable provider Comcast. That deal completed at the beginning of 2011. NBC is still probably America's most celebrated television network but it appears to have lost its way since 2005. Historically the #1 or #2 network by ratings as a result of hit shows such as Friends, ER and The West Wing, NBC has had considerable difficulty finding new series to replace those long-running audience favourites. Now it's down to Comcast to find a path back to growth. NBC Universal also controls a number of regional and cable stations which provide a good fit with Comcast's existing portfolio.

Which agencies handle advertising for NBC Universal? Find out more from the Account Assignments database.

Who are the competitors of NBC Universal? See Media Index for other companies

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NBC website

NBC Television Network	Arts & Entertainment
Universal Studios	History Channel
Telemundo	Oxygen
USA Network	Mun2
CNBC	MSNBC
Sci-Fi Channel	Bravo
iVillage	Telemundo Internacional

Comcast

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