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European food giant Nestlé
has steadily expanded its footprint across North America with a succession of important acquisitions in niche sectors as
well as the main stream. The first key purchase was Carnation in 1985; more recent deals include local brands Purina petfood, Dreyer's
ice cream, Gerber baby food and DiGiorno frozen pizza, each of which has delivered the group a dominant position in a particular sector. However, Nestlé has
found it far more difficult to establish a strong US presence for its major European brands such as Maggi or Nescafe.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also
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Subscribers may access the following website links here:
Nestlé USA website
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Nestlé Canada
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