Nestlé USA

European food giant Nestlé has steadily expanded its footprint across North America with a succession of important acquisitions in niche sectors as well as the main stream. The first key purchase was Carnation in 1985; more recent deals include local companies Purina petfood, Dreyer's ice cream and Gerber's, each of which has delivered the group a dominant position in a particular sector. However, Nestlé has found it far more difficult to establish a strong US presence for its major European brands such as Maggi or Nescafe. Click here for an Adbrands Snapshot of Nestlé USA (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Nestlé? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information

Competitors: see Foods Sector for other companies

Subscribers may access the following website links here:

Nestlé USA website

Nestlé Crunch	Butterfinger
Baby Ruth	Wonka
PowerBar	Nestlé Good Start
Nesquik	Coffee-mate
Taster's Choice	Libby's
Nestlé Tollhouse	Lean Cuisine
Buitoni	Maggi
Stouffers	Hot Pockets

Nestlé

Nestlé Canada

Click HERE to subscribe to Adbrands.net and access the profile and website links