Nestlé Purina Petcare

Nestlé is serious about being the world's leading food company - it wants to be #1 in pet food too. In 2000 the group announced the acquisition of Ralston Purina, America's foremost pet food business. Once a mammoth conglomerate with interests ranging from pet food and grocery products to batteries and ice hockey, Ralston Purina has undergone a gradual dismantling since the late Eighties. Merged with Nestlé's existing Friskies business as Nestlé Purina Petcare, the company is now neck-and-neck with Mars' Pedigree/KalKan to be the world #1 maker of cat and dog food, with sales of $8bn. It is also a major force within Nestlé, generating around 12% of group revenues. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Petcare Sector Index for other companies

The Adbrands Company Profile of Nestlé Purina / Friskies summarises the company's history and current operations and also contains the following brand links:

Nestlé Purina website

Felix	Dog Chow
Friskies	Vital Balance
Fancy Feast	Cat Chow
Go Cat	SecondNature
Mighty Dog	Purina Special Care
Come'n Get It	Purina ONE
Alpo	ProPlan
Winalot	Tidy Cats
Lucky Dog

Nestlé

Friskies Canada	Friskies Japan
Purina Australia	Purina Venezuela
Purina Brazil	Purina Colombia
Purina Canada	Purina Korea
Purina Central America	Purina Netherlands
Purina China	Purina Spain

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