Nestlé Purina Petcare

Nestlé is serious about being the world's leading food company: it wants to be #1 in pet food too. In 2000 the group announced the acquisition of Ralston Purina, America's foremost pet food business. Once a mammoth conglomerate with interests ranging from pet food and grocery products to batteries and ice hockey, Ralston Purina had undergone a gradual dismantling since the late 1908s. Merged with Nestlé's existing Friskies business as Nestlé Purina Petcare, the company is now neck-and-neck with Mars' Pedigree/KalKan to be the world #1 maker of cat and dog food, with global sales of over $12bn. It is also a major force within Nestlé, generating around 12% of group revenues.

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The Adbrands Company Profile of Nestlé Purina / Friskies summarises the company's history and current operations and also contains the following brand links:

Nestlé Purina website

Felix	Dog Chow
Friskies	Vital Balance
Fancy Feast	Cat Chow
Go Cat	SecondNature
Mighty Dog	Purina Special Care
Come'n Get It	Purina ONE
Alpo	ProPlan
Winalot	Tidy Cats
Lucky Dog	Breeze For Cats

Nestlé

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