Nestlé is serious about being the world's leading food company: it wants to be #1 in pet food too, with brands including Purina, Friskies, Felix and Alpo. In 2000 the group announced the acquisition of Ralston Purina, America's foremost pet food business. Once a mammoth conglomerate with interests ranging from pet food and grocery products to batteries and ice hockey, Ralston Purina had undergone a gradual dismantling since the late 1980s. Merged with Nestlé's existing Friskies business to form Nestlé Purina, the company now sits behind Mars in global cat and dog food, but is the clear leader in the US. It is also now a major force within Nestlé, generating around 12% of group sales and 15% of profits.
Selected Nestle Purina advertising
Which agencies handle advertising for Nestle Purina? Find out more from Adbrands Account Assignments
Who are the competitors of Nestle Purina? See Petcare Sector Index for other companies.
Subscribers only: Adbrands profile Account assignments and selected contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
The Adbrands Company Profile of Nestlé Purina / Friskies summarises the company's history and current operations and also contains the following brand links:
Nestlé Purina website
|Fancy Feast||Cat Chow|
|Mighty Dog||Purina Special Care|
|Come'n Get It||Purina ONE|
|Lucky Dog||Breeze For Cats|
All rights reserved © Mind Advertising Ltd 1998-2017