Nike (US)

Nike is the world's #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue, the company established itself as one of the world's most familiar brands during the 1980s and 1990s. As familiar as a Coke bottle or Big Mac, the Nike "swoosh" logo came to symbolize not just sports culture, but street culture, as the appeal of the star players who endorsed the brand was carried onto city streets. The approach of the new century set Nike new problems. Trainers went (briefly) out of fashion, economic slowdown and labour problems hit Asian performance. But the group has bounced back, retaining its iron grip on the sporting apparel sector and still undisputed leader in sports-oriented streetwear. Advertising Age estimated global measured advertising expenditure of $308m in 2006, making Nike the world's #89 advertiser. Click here to find out more; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Clothing & Fashion Accessories Sector index for other companies and brands.

The Adbrands Company Profile of Nike summarises the company's history and current operations and also contains the following website links:

Nike website

Converse	Bauer
Cole Haan	Nike Football
Nike Basketball	Nike All Conditions Gear (ACG)
Nike+	Hurley International
Jordan Brand	Nike Hockey
NikeTown	Nike Golf

Nike Germany	Nike Italy
Nike France	Nike Spain
Nike (UK)	Nike Japan
Nike Canada	Nike Korea
Nike Hong Kong	Nike Taiwan
Nike London (UK)

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