Nike (US)

Nike is the world's #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue, the company established itself as one of the world's most familiar brands during the 1980s and 1990s. As familiar as a Coke bottle or Big Mac, the Nike "swoosh" logo came to symbolize not just sports culture, but street culture, as the appeal of the star players who endorsed the brand was carried onto city streets. The approach of the new century set Nike new problems. Trainers went (briefly) out of fashion, economic slowdown and labour problems hit Asian performance. But the group has bounced back strongly, retaining its iron grip on the global sporting footwear sector and on US sports-related apparel. Sports culture remains an intrinsic part of modern daily life, and Nike has strengthened its hold on the market as a whole through endorsement partnerships with many of the world's most prominent sports men and women as well as a string of memorable and effective marketing campaigns. A key development has been its erosion of arch-rival Adidas's hold on the global soccer market.

Which agencies handle advertising for Nike? Find out more from the Adbrands Account Assignments database

Who are the competitors of Nike? See Clothing & Fashion Accessories Sector index for other companies. Also see Best Global Brands ranking.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

The Adbrands Company Profile of Nike summarises the company's history and current operations and also contains the following website links:

Nike website

Converse	NikeTown
Cole Haan	Nike Football
Nike Basketball	Nike All Conditions Gear (ACG)
Nike+	Hurley International
Jordan Brand	Nike Golf

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