Adbrands Weekly Update 5th Dec 2013: Ads of the Week: "Play Russian". We simply couldn't justify the selection of two Nike spots as Ads of the Week in a single week, so the other spot, a fabulous taster of next year's Brazil
World Cup was relegated to our Facebook page. Instead, this Nike ad has the advantage of seasonal relevance, with the Sochi Winter Olympics now only two
months away. As usual, Wieden & Kennedy - this time the Amsterdam office - delivers a masterclass in great advertising, with plenty of wow factor, from the stunning opening sequence to the final crash. Lovely.
Adbrands Weekly Update 3rd Oct 2013:
Nike's shares reached an all-time high last week after the sportswear giant reported better than expected results for the first quarter of its new financial year. Strong performance in North America and Europe, and especially from its second-string Converse brand, offset mixed
results from China where the Nike brand is undergoing what the company described as a "strategic reset". Total revenues from the quarter rose almost 8% to just under $7.0bn, while net income jumped 38%. Converse enjoyed an 18% increase in quarterly revenues to $494m.
Adbrands Weekly Update 5th Sep 2013:
Nike remains the most desirable client for global advertising agencies for the second consecutive year, according to a new survey coordinated by headhunter The Talent Business, but Apple slipped from second place last year to 5th. More than 300 senior agency executives were asked to
assess which of a list of leading clients they would most like to work for. Rounding out the top five were Google, Volkswagen and Adidas, while P&G moved up from 13th to 8th. At the other end of the scale, the clients who ranked lowest on the scale of desirability were
Benckiser and Colgate.
Adbrands Weekly Update 22nd Aug 2013: Ads of the Week: "Possibilities" by Wieden & Kennedy. Let's kick off with this very cool spot from Wieden & Kennedy which celebrates 25 years of the "Just Do It" slogan. Several of Nike's top endorsement partners make cameo
appearances but, hey, the real star is you the ordinary consumer. This is what you can do if you put your mind to it. Good luck with that! What a great punchline, and an excellent voiceover performance from Bradley Cooper, who hereby makes amends for that horrendous Haagen-Dazs ad he's in at the
Adbrands Weekly Update 4th Jul 2013:
Nike reported solid results for its latest financial year ended May. Revenues were $25.3bn, up 8%. Net income
jumped 12% to almost $2.5bn. Both were best-ever results, as were total North America sales, which topped $10bn for the first time as a result of an 18% increase. One area of concern was China where sales slipped back 3% (or 5% without the benefits of exchange rates). Nike blamed a bad product
selection in the region, over-stock of inventory and the slowing local economy. The best growth overall came from the running, basketball and men's training segments, all of which delivered double-digit growth. Football was up only 4%, and as a result slipped back behind men's training to become
Nike's #5 segment.