Last 10 stories from Adbrands Weekly Update:
Adbrands Weekly Update 28th Nov 2013: Mattel dropped Ogilvy, its lead creative agency in Europe for the past 50 years, in favour of Lowe's Spanish subsidiary Lola (or Lowe Latina). The shift affects all Mattel brands
except Fisher-Price which has appointed McCann London as its pan-Euro agency.
Adbrands Weekly Update 7th Nov 2013:
Ogilvy won a prestigious brief from Nestle to launch a corporate branding
campaign in Germany.
Adbrands Weekly Update 10th Oct 2013:
Ogilvy picked up two new US accounts, for the B2B operations of cable giant Comcast and consumer marketing for insurer Aetna.
Adbrands Weekly Update 3rd Oct 2013:
Ads of the Week: "On The Docks". Fragrance advertising is often witless and empty but you can always count on the Jean-Paul Gaultier brand, managed here by Ogilvy Paris, to retain a sense of humour, even while it's exercising the designer's abiding obsession
with sailors and tarts. Here's the spot for his latest perfume launch.
Adbrands Weekly Update 25th Jul 2013: E-Trade's new chief marketing officer Lisa Landsman wasted no time in selecting a new agency, appointing Ogilvy to take over from Grey.
Adbrands Weekly Update 4th Jul 2013: WPP has scored a significant victory in Chanel's global media review. That account was previously handled by
MEC, but during the pitch process WPP executives were able to up-sell the client to a
rethink of its entire marketing budget. They probably made discreet chuckling noises every time that widely panned Brad Pitt campaign - developed inhouse - was mentioned. The result is that Chanel has agreed to hand WPP all of its marketing business, creative and digital as well as media. This will
be managed by newly created unit Plus, another of WPP's collection of dedicated client-centric agencies. It will comprise a hand-picked team drawn from MEC and sister network Mindshare as well as Ogilvy and
AKQA. Job well done, Sir Martin.
Adbrands Weekly Update 27th Jun 2013: The Cannes Lions festival ended on Sunday. Ogilvy earned a place in the history books with a record haul of metal. Until this year, no agency had ever taken home more than 100 Lions in a single year. Ogilvy finished the week with no less than 155, including four Grand Prix and 37 Gold. Over the weekend
it collected the prestigious Titanium Grand Prix for Ogilvy Brazil's Real Beauty Sketches for Dove, adding to the three Grand Prix already snapped up during the week.
Adbrands Weekly Update 20th Jun 2013: Another big winner at Cannes this year is Ogilvy, and especially its Brazilian office. The network has already collected 130 Lions, a record haul for any agency, and there are still five categories yet to be
decided. In addition to its numerous Gold, Silver and Bronze awards, the agency has collected three Grand Prix so far, for Promo & Activation, Outdoor and Media. The Promo prize honoured a
moving campaign for Brazilian soccer team Sport Club Recife promoting organ donation, and Ogilvy Brazil has also received a clutch of lesser awards for other campaigns including the recent Sketches film for Dove. Meanwhile Ogilvy France took Grand Prix in Outdoor with its simple
but brilliant reinvention of traditional poster sites for IBM. A simple curve turns a flat poster into functional street furniture. Media went to Ogilvy Amsterdam and local partner Media Value with another emotional campaign for
Dela, a small funeral insurance company, in
which individuals were prompted not to wait until it's too late to tell family members how much they're loved.
Adbrands Weekly Update 6th Jun 2013: Ads of the Week: Expedia "Office Pet" by Ogilvy London. A splendid script, delivered with dry perfection by actor Tom Hollander, is the crowning glory of this excellent campaign from Ogilvy London for
Expedia, who are developing quite a global
reputation for first-class creative. This is the third time we've highlighted one of their spots in the past nine months.
Adbrands Weekly Update 2nd May 2013: Ads of the Week: IBM "A Boy & His Atom" by Ogilvy New York. You've never seen anything that's quite like this extraordinary film from Ogilvy New York for
IBM. It's a stop-motion animation made from individual atoms, manipulated and magnified 100 million times. The
technology involved is truly mind-boggling - not least because the atoms were held at a temperature of 230 degrees below zero while being photographed so they didn't start bouncing around. Incredible. Don't miss the accompany Making Of film that follows.