
Olay: brand profile (US)


With a
global audience in more than 45 countries, beauty and skincare brand Olay
is one of Procter & Gamble's biggest
properties. Sales broke the $1bn barrier in 2003, and the range now extends to
almost 100
different moisturizing and cleansing products. It's a very long way from the brand's original development as a treatment
for wartime burn victims, and this growth has been achieved despite fierce
competition in the segment from rivals Dove,
Neutrogena and Nivea,
which have rolled out a similar host of brand extensions. Click here for the Adbrands Company Profile
(subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Olay? The searchable account
assignments database is available to full subscribers to Adbrands.net
premium services. Click here for subscription
information.
Competitors: see Personal
Care Sector index for other companies and brands


The Adbrands Company Profile of Olay summarises the brand's history and current operations and
also contains the following website links:
Olay
global website
Olay
Daily Facials |
Olay
Canada |
Olay
Total Effects |
Olay
Fairness China |
Olay
Total Effects Australia |
Olay
Total Effects Netherlands |
Olaz
Germany |
Olay
Fairness Thailand |
Olay
Dermatology |
Olay
Fairness Hong Kong |

Procter & Gamble
Click HERE to subscribe to Adbrands.net and access the profile and website links
 Adbrands.net. All rights reserved
© Mind Advertising Ltd 1998-200
|