Olay: brand profile (US)

With a global audience in more than 45 countries, beauty and skincare brand Olay is one of Procter & Gamble's biggest properties. Sales broke the $1bn barrier in 2003, and the range now extends to almost 100 different moisturizing and cleansing products. It's a very long way from the brand's original development as a treatment for wartime burn victims, and this growth has been achieved despite fierce competition in the segment from rivals Dove, Neutrogena and Nivea, which have rolled out a similar host of brand extensions. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Personal Care Sector index for other companies and brands

The Adbrands Company Profile of Olay summarises the brand's history and current operations and also contains the following website links:

  Olay global website

Olay Daily Facials	Olay Canada
Olay Total Effects	Olay Fairness China
Olay Total Effects Australia	Olay Total Effects Netherlands
Olaz Germany	Olay Fairness Thailand
Olay Dermatology	Olay Fairness Hong Kong

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