Omnicom Group
Omnicom is now the world's second largest
marketing services group, controlling an extensive collection of different businesses led by the global advertising networks
of BBDO, DDB and TBWA, three agencies with a reputation unequalled within the industry for consistently
excellent creative work. Its main media buying network is OMD Worldwide. The group also controls an extensive
collection of marketing services companies including PR giant Fleishmann-Hillard, digital and direct marketer Rapp,
and branding agencies Interbrand and Wolff Olins. An early investor in the internet economy, Omnicom learned
several tough financial lessons from the subsequent crash, and since then has almost entirely avoided cumbersome and
goodwill-heavy acquisitions. Instead it has concentrated on filling out gaps in its coverage with selective purchases of
niche players. Despite the lack of any transformational acquisitions, Omnicom's overall revenues have continued to rise
steadily, mainly through organic growth. Omnicom was the #2 ad organisation worldwide in 2008 with revenues of $13.4bn.
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Competitors: See ranking of Leading Advertising Groups Worldwide
Subscribers may access the following website links:
Omnicom website
Advertising
| Arnell
Group |
|
| 180
Amsterdam |
|
| Goodby,
Silverstein & Partners |
Element
79 Partners |
| Martin/Williams |
Merkley
+ Partners |
| Zimmerman
Partners |
GSD&M |
| Dieste
Harmel & Partners |
|
| Footsteps |
Siegelgale |
| Start |
LatinWorks |
Direct Response / Consultancy
| Rapp
Collins Worldwide |
I2i Communications |
| Targetbase |
Grizzard Communications Group |
| Claydon
Heeley |
Russ Reid |
| Lieber Levett Koenig Farese Babcock |
Interbrand |
| Direct Partners |
Wolff Olins |
| Pauffley |
Design Forum |
| New Solutions |
The Designory-Pinkhaus |
| Hall & Partners |
M/A/R/C |
Promotional Marketing
| GMR
Marketing / Radiate Group |
CPM International |
| Alcone Marketing
Group |
Millsport |
| The
Integer Group |
The
Marketing Arm |
| US Marketing & Promotions |
Washington Speakers Bureau |
| MarketStar Corporation |
Tracy
Locke Partnership |
| TIC TOC |
Davie Brown Entertainment |
Public Relations
| Fleishmann-Hillard |
Gavin Anderson & Company |
| Ketchum Public Relations |
Smythe Dorward Lambert |
| Porter
Novelli |
Clark & Weinstock |
| Brodeur Worldwide |
Cone |
Specialty Marketing
| Doremus |
KPR |
| Serino Coyne |
1Health Communications |
| Bernard
Hodes Advertising |
|
| SafirRosetti |
Corbett Healthcare |
| Adelphi Group |
LyonHeart
(LLNS) |
| Cline Davis Mann |
Targis Healthcare |
| Eden Communications Group |
ApotheCom |
| Hyphen |
The GMR Group |
Media
| OMD |
Novus Print Media |
| PHD |
Icon International |
| Davinci Selectwork |
M2M |
Interactive
| Critical
Mass |
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