Adbrands Weekly Update 7th Nov 2013:
The Omnicom Publicis merger reached a significant milestone this week when the deadline for any objection by US regulators passed without incident, providing an implicit green light. The two marketing giants confirmed that regulators in Canada, India and Turkey have also given their
approval for the merger.
Adbrands Weekly Update 17th Oct 2013:
In the same week that holders of corporate bonds in Publicis Groupe voted in favour of its proposed merger with Omnicom, both companies reported 3Q results. Omnicom's numbers were slightly clouded by higher expenses and provisions for the merger. Revenues were $3.49bn, equivalent to organic growth
of 4.1%, above analysts' consensus expectations. The best performance came from the UK, up 7.5% organic, offsetting a 1.6% decline in Euro markets. The US weighed in at 5.0%. However attributable net income slipped by almost 4% to $196m. CEO John Wren spent most of the results conference
call talking up the merger and its potential benefits to both employees and clients. He said that he's already noticed among Omnicom staff "an air of excitement about the merger and a clear sense of the opportunities it creates... There is no group that can possibly offer better career
prospects." He added once again that "there are no plans to merge individual agency brands", although he pointed out that the two groups have yet to begin planning the nuts and bolts of integration.
Adbrands Weekly Update 10th Oct 2013:
Troy Ruhanen was promoted from CEO of BBDO Americas to a group EVP role at Omnicom overseeing cross-agency collaboration on key multinational accounts. His role at BBDO is to be phased out, with regional heads reporting directly to BBDO CEO Andrew
Adbrands Weekly Update
28th Jul 2013:
After 48 hours of feverish speculation, two of the world's top three marketing holdings companies confirmed today that they will merge. Omnicom, the current #2, and #3 Publicis Groupe will unite in a so-called merger of equals to form the clear #1, leapfrogging WPP.
deal combines no less than six major advertising networks under a single owner: Omnicom's BBDO, DDB and TBWA, plus Publicis's Publicis Worldwide, Leo Burnett and Saatchi & Saatchi. In addition, the combined group will own several hundred other marketing services agencies, with combined revenues
in excess of $23bn.
to today's announcement, Omnicom's John Wren and Publicis' Maurice Levy will be co-CEOs of the new giant until 2015, at which point Levy will move to chairman, leaving Wren as sole CEO. Existing shareholders of the two groups will each have 50% of the merged entity.
Adbrands Weekly Update 18th Jul 2013:
Omnicom reported results for 2Q. Revenues were up 2.1% for the quarter to $3.64bn, equivalent to 2.8% organic growth overall, directly in line with analysts' consensus forecasts. The group disclosed a 2.7% organic uplift in the US, 7.4% in the
UK, and 5.4% elsewhere except Euro markets, which suffered a 3.0% fall. Net earnings edged up by 2.4% to $290m.
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Who are the competitors of Omnicom? See ranking of Leading Global Marketing Groups
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