Omnicom Group

Omnicom is now the world's second largest marketing services group, controlling an extensive collection of different businesses led by the global advertising networks of BBDO, DDB and TBWA, three agencies with a reputation almost unequalled within the industry for consistently excellent creative work. Its main media buying network is OMD Worldwide. The group also controls an extensive collection of marketing services companies including PR giant Fleishmann-Hillard, digital and direct marketer Rapp, and branding agencies Interbrand and Wolff Olins. An early investor in the internet economy, Omnicom learned several tough financial lessons from the subsequent crash, and since then has almost entirely avoided cumbersome and goodwill-heavy acquisitions. Instead it has concentrated on filling out gaps in its coverage with selective purchases of niche players. Despite the lack of any transformational acquisitions, Omnicom's overall revenues have continued to rise steadily, mainly through organic growth. Omnicom was the #2 ad organisation worldwide in 2008 with revenues of $13.4bn.

Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:

Competitors: See ranking of Leading Advertising Groups Worldwide

Subscribers may access the following website links:

Omnicom website

Advertising

BBDO Worldwide	Arnell Group
DDB Worldwide	180 Amsterdam
Goodby, Silverstein & Partners	Element 79 Partners
Martin/Williams	Merkley + Partners
Zimmerman Partners	GSD&M
TBWA Worldwide	Dieste Harmel & Partners
Footsteps	Siegelgale
Start	LatinWorks

Direct Response / Consultancy

Rapp Collins Worldwide	I2i Communications
Targetbase	Grizzard Communications Group
Claydon Heeley	Russ Reid
Lieber Levett Koenig Farese Babcock	Interbrand
Direct Partners	Wolff Olins
Pauffley	Design Forum
New Solutions	The Designory-Pinkhaus
Hall & Partners	M/A/R/C

Promotional Marketing

GMR Marketing / Radiate Group	CPM International
Alcone Marketing Group	Millsport
The Integer Group	The Marketing Arm
US Marketing & Promotions	Washington Speakers Bureau
MarketStar Corporation	TLP Inc
TIC TOC	Davie Brown Entertainment

Public Relations

Fleishmann-Hillard	Gavin Anderson & Company
Ketchum Public Relations	Smythe Dorward Lambert
Porter Novelli	Clark & Weinstock
Brodeur Worldwide	Cone

Specialty Marketing

Ketchum Directory Advertising	KPR
Doremus	1Health Communications
Bernard Hodes Advertising	Harrison & Star
SafirRosetti	Corbett Healthcare
Adelphi Group	LyonHeart (LLNS)
Cline Davis Mann	Targis Healthcare
Eden Communications Group	ApotheCom
Hyphen	The GMR Group
Serino Coyne

Media

OMD	Novus Print Media
PHD	Icon International
Davinci Selectwork	M2M

Interactive

Agency.Com

Organic

Critical Mass

Click HERE to subscribe to Adbrands.net and access the profile and website links