Omnicom Group
Omnicom is now the world's second largest marketing services group,
controlling an extensive collection of different businesses led by the global advertising networks of BBDO, DDB and TBWA,
three agencies with a reputation unequalled within the industry for consistently excellent creative work. Its main media buying
network is OMD Worldwide. The group also controls an extensive collection of marketing services companies including PR
giant Fleishman-Hillard, digital and direct marketer Rapp, and branding
agencies Interbrand and Wolff Olins. An early investor in the internet economy, Omnicom learned several tough
financial lessons from the subsequent crash, and since then has almost entirely avoided cumbersome and goodwill-heavy
acquisitions. Instead it has concentrated on filling out gaps in its coverage with selective purchases of niche players. Despite
the lack of any transformational acquisitions, Omnicom's overall revenues have continued to rise steadily, mainly through organic
growth. Omnicom was the #2 ad organisation worldwide in 2009 with revenues of $11.7bn.
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Competitors: See ranking of Leading Advertising Groups Worldwide
Subscribers may access the following website links:
Omnicom website
Advertising
| Arnell Group |
|
| 180 Amsterdam |
|
| Goodby,
Silverstein & Partners |
Element 79 Partners |
| Martin/Williams |
Merkley + Partners |
| Zimmerman
Partners |
GSD&M |
| Dieste Harmel & Partners |
|
| Footsteps |
Siegelgale |
| Start |
LatinWorks |
Direct Response / Consultancy
| Rapp Collins Worldwide |
I2i Communications |
| Targetbase |
Grizzard Communications Group |
| Claydon Heeley |
Russ Reid |
| Lieber Levett Koenig Farese Babcock |
Interbrand |
| Direct Partners |
Wolff Olins |
| Pauffley |
Design Forum |
| New Solutions |
The Designory-Pinkhaus |
| Hall & Partners |
M/A/R/C |
Promotional Marketing
| GMR Marketing / Radiate Group |
CPM International |
| Alcone Marketing Group |
Millsport |
| The Integer Group |
The Marketing Arm |
| US Marketing & Promotions |
Washington Speakers Bureau |
| MarketStar Corporation |
Tracy Locke Partnership |
| TIC TOC |
Davie Brown Entertainment |
Public Relations
| Fleishman-Hillard |
Gavin Anderson & Company |
| Ketchum Pleon |
Smythe Dorward Lambert |
| Porter Novelli |
Clark & Weinstock |
Specialty Marketing
| Doremus |
KPR |
| Serino Coyne |
1Health Communications |
| Bernard Hodes Advertising |
|
| SafirRosetti |
Corbett Healthcare |
| Adelphi Group |
LyonHeart (LLNS) |
| Cline Davis Mann |
Targis Healthcare |
| Eden Communications Group |
ApotheCom |
| Hyphen |
The GMR Group |
Media
| OMD |
Novus Print Media |
| PHD |
Icon International |
| Davinci Selectwork |
M2M |
Interactive
| Critical Mass |
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