Oracle Corp (US)

Oracle is probably the world's second-best-known software company after Microsoft, and its founder and guiding light Larry Ellison ranks just behind Microsoft's Bill Gates among the leading gurus of the IT industry. Oracle now markets a wide range of enterprise software products which allow big corporations, institutions and governments to manage information, as well as finances, human resources, order management and supply chains. As a result of a series of acquisitions since 2004, it is the only company in its sector strong in all three enterprise software disciplines: databases, business management applications, and the software used to make all these diverse products work together harmoniously, known as middleware. In its latest such deal, the company agreed to acquire server and software group Sun Microsystems in 2009 for around $7.4bn. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Information Technology Sector index for other companies

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Oracle website

Oracle Database	JD Edwards
Siebel Systems	I-Flex Solutions
PeopleSoft	Retek

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