Pepsi: Brand Profile

Pepsi is the world's most famous #2 multi-billion dollar brand. The war between Pepsi and its arch-rival Coke has been raging for years, and the battle of the colas has been extended into other product areas as well. Parent PepsiCo is currently top dog outside the cola market, with a portfolio of soft drinks that generally outsells or outmanoeuvres its rivals from The Coca-Cola Company, in addition to its world-beating snacks business. Meanwhile Pepsi itself seems destined to stay in second place. But only to the rival cola. In all other respects this is still a global giant, with worldwide sales of around $18bn. But second-place is still second-place, and like that other brand that made a virtue out of being the underdog, car rental company Avis, it means Pepsi tries harder...

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Competitors: see Non-Alcoholic Beverages Sector indexes for other companies

The Adbrands Brand Profile of Pepsi summarises the brand's history and current operations. Subscribers may access the following website links: pepsicola

Pepsi	PepsiOne
Wild Cherry Pepsi	Pepsi Edge
Pepsi Twist

PepsiCo

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