PepsiCo (US)

If PepsiCo has a chip on its shoulder about Pepsi always being second in the cola market to Coke, at least the company puts it to good use. The biggest slice of PepsiCo's business comes from Frito-Lay, the world's leading manufacturer of potato chips, with brands including Lay's, Fritos, Doritos, Walkers Crisps and Ruffles. The group has also been far quicker than its rival to exploit the fast-growing non-carbonated market. Smart acquisitions such as Tropicana juice and sports drink Gatorade, as well as a strong presence in bottled water, have made PepsiCo the biggest non-alcoholic beverage company in North America, well ahead of Coca-Cola. However, the group has struggled in recent years to maintain growth, especially in its carbonated drinks portfolio. A massive investment since 2008 in "Project Refresh", which aimed to completely rejuvenate the group's brands, has so far yielded only limited results. See also:

Which agencies handle advertising & marketing for PepsiCo? Find out more from Adbrands Account Assignments

Who are the competitors of PepsiCo? See Food Sector and Non-Alcoholic Beverages Sector indexes

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribers may access the following website links:

PepsiCo website

Pepsi-Cola	Golden Grain Pasta
Frito-Lay	FruitWorks
Walkers Crisps	Near East
Aquafina	Gatorade
SoBe beverages	Dole Juice
Lipton Brisk	Tropicana Juice
Mountain Dew	Quaker Oats
Mug	Quaker Grits
Quaker Oatmeal	Cap'n Crunch
Mirinda	Toddy
Life	Propel Fitness
Code Red	Aunt Jemina

7-Up Argentina	Tropicana India
Gatorade China	Quaker Foods Brazil
Pepsico India

Click HERE to subscribe to Adbrands.net and access the profile and website links