If PepsiCo has a chip on its shoulder about Pepsi always being second in the cola market to Coke, at least the company puts it to good use. The biggest slice of PepsiCo's business comes from Frito-Lay, the world's leading manufacturer of potato chips, with brands including Lay's, Fritos, Doritos, Walkers Crisps and Ruffles. The group has also been far quicker than its rival to exploit the fast-growing non-carbonated market. Smart acquisitions such as Tropicana juice and sports drink Gatorade, as well as a strong presence in bottled water, have made PepsiCo the biggest non-alcoholic beverage company in North America, well ahead of Coca-Cola. However, the group has struggled in recent years to maintain growth, especially in its carbonated drinks portfolio. A massive investment since 2008 in "Project Refresh", which aimed to completely rejuvenate the group's brands, has so far yielded only limited results. See also:
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Who are the competitors of PepsiCo? See Food Sector and Non-Alcoholic Beverages Sector indexes
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Adbrands Weekly Update 25th Jul 2013: PepsiCo reported better than expected results for 2Q, with net income jumping by 35% on a 2% increase in revenues. Growth was fed mainly by the group's snacks business, countering weak performance from the drinks business. Pepsi's management team said it disagreed with the demands of activist investor Nelson Peltz to split its drinks and snacks businesses apart, and merge the latter with rival Mondelez. The company said that the diversity of its portfolio was key to its future growth. CFO Hugh Johnston said in an interview "The complexity of taking on an $80bn acquisition and somehow trying to do all that integration, frankly, will distract the business from doing what it is that we’re doing right now, which is creating a lot of value for shareholders."
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