PepsiCo (US)

If PepsiCo has a chip on its shoulder about Pepsi always being second in the cola market to Coke, at least the company puts it to good use. The biggest slice of PepsiCo's business comes from Frito-Lay, the world's leading manufacturer of potato chips, with brands including Lay's, Fritos, Doritos, Walkers Crisps and Ruffles. The group has also been far quicker than its rival to exploit the fast-growing non-carbonated market. Smart acquisitions such as Tropicana juice and sports drink Gatorade, as well as a strong presence in bottled water, have made PepsiCo the biggest non-alcoholic beverage company in North America, well ahead of Coca-Cola. Advertising Age estimated global measured advertising expenditure of $1.4bn in 2008, making PepsiCo the world's #27 advertiser.

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Competitors: see also Food Sector and Non-Alcoholic Beverages Sector indexes for other companies

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PepsiCo website

Pepsi-Cola	Golden Grain Pasta
Frito-Lay	FruitWorks
Walkers Crisps	Near East
Aquafina	Gatorade
SoBe beverages	Dole Juice
Lipton Brisk	Tropicana Juice
Mountain Dew	Quaker Oats
Mug	Quaker Grits
Quaker Oatmeal	Cap'n Crunch
Mirinda	Toddy
Life	Propel Fitness
Code Red	Aunt Jemina

7-Up Argentina	Tropicana India
Gatorade China	Quaker Foods Brazil
Pepsico India

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