Pfizer (US)

Pfizer is the world's biggest drug company by quite a margin, with a huge global sales force and a strong portfolio of "blockbuster" prescription drugs. The group became a household name in the late 1990s with its development of the break-through male impotence drug Viagra, which became the world's fastest-selling pharmaceutical product (until overtaken by another Pfizer brand). Pfizer went on to strengthen its position with two ambitious acquisitions, snapping up partners Warner-Lambert and Pharmacia to order to tighten its grip on key products Lipitor and Celebrex. However the market became considerably tougher during 2005 and even Pfizer began to feel the effects of competition and increased scrutiny from regulators.

In 2006, it sold its huge non-prescription healthcare division to Johnson & Johnson in order to narrow its focus on higher-margin pharmaceutical products. Despite the welcome injection of capital, that deal was subsequently perceived to have been a strategic error because it removed the benefits of consumer healthcare's steady cash flow. In early 2009, Pfizer unveiled plans to boost its portfolio through a $68bn takeover of rival Wyeth. Advertising Age estimated global measured advertising expenditure of $918m in 2007, making Pfizer the world's #34 advertiser.

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Competitors: see also Pharmaceutical Sector index for other companies

The Adbrands Company Profile of Pfizer summarises the company's history and current operations, and contains the following links:

Pfizer website

Lipitor	Tikosyn
Norvasc	Pfizer Animal Health
Celebrex	Agouron Pharmaceuticals
Viagra	Capsugel
Aricept	Revolution
Zoloft	Neurontin
Zithromax	Accupril
Diflucan	Bextra
Viracept	Geodon
Zyrtec	Vicuron
Caduet	Xatalan

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