Pfizer (US)

Pfizer is the world's biggest drug company by quite a margin, with a huge global sales force and a strong portfolio of "blockbuster" prescription drugs. The group became a household name in the late 1990s with its development of the break-through male impotence drug Viagra, which became the world's fastest-selling pharmaceutical product (until overtaken by another Pfizer brand). The group went on to strengthen its position with two ambitious acquisitions, snapping up partners Warner-Lambert and Pharmacia to order to tighten its grip on key products Lipitor and Celebrex. However the market became considerably tougher during 2005 and even Pfizer is feeling the effects of competition and increased scrutiny from regulators. In 2006, it sold its huge non-prescription healthcare division to Johnson & Johnson in order to narrow its focus on higher-margin pharmaceutical products. Advertising Age estimated global measured advertising expenditure of $878m in 2006, making Pfizer the world's #33 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Pharmaceutical Sector index for other companies

The Adbrands Company Profile of Pfizer summarises the company's history and current operations, and contains the following links:

Pfizer website

Lipitor	Tikosyn
Norvasc	Pfizer Animal Health
Celebrex	Agouron Pharmaceuticals
Viagra	Capsugel
Aricept	Revolution
Zoloft	Neurontin
Zithromax	Accupril
Diflucan	Bextra
Viracept	Geodon
Zyrtec	Vicuron
Caduet	Xatalan

Pfizer worldwide

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