
Procter & Gamble (US)


Procter & Gamble is a giant in household products, and the company which
defined many marketing strategies we now take for granted. It was the first company to advertise nationally direct to
consumers (in 1880) and it literally created the concept of "soap opera" by sponsoring radio and television dramas
targeting women. Other inventions included the first Fluoride-based toothpaste (Crest),
the revolutionary synthetic detergent Tide, and the first disposable nappy, Pampers.
P&G found life in the first years of 21st century more difficult than it may have expected, with earnings below
expectations and a series of management shake-ups as a result of under-performance. The group got back on track during 2002
with the purchase of Clairol and Wella and
a renewed focus on core products. Following dynamic performance in 2003 and 2004, P&G demonstrated the strength of its
recovery with the announcement in 2005 that it had agreed a deal to acquire legendary personal care products rival Gillette.
See also:
Adbrands coverage of Procter & Gamble is split across several different pages. In February 2011, the group reduced its three main global business units to two: P&G Beauty & Grooming and P&G
Household Care. In addition,
Adbrands tracks several geographic units: Procter & Gamble Latin America and
Procter & Gamble Europe, as well as Procter
& Gamble UK, Procter & Gamble Germany, Procter
& Gamble France, Procter & Gamble India, Procter
& Gamble Japan and P&G Prestige Products.
Which agencies handle advertising for Procter & Gamble? Find
out more from the Account Assignments database.
Who are the competitors of Procter & Gamble? See Household Care,
Personal Care and Food
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details of which advertising agency handles which accounts in which countries for major markets.


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Procter & Gamble website

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