Procter & Gamble (US)

Procter & Gamble is a giant in household products, and the company which defined many marketing strategies we now take for granted. It was the first company to advertise nationally direct to consumers (in 1880) and it literally created the concept of "soap opera" by sponsoring radio and television dramas targeting women. Other inventions included the first Fluoride-based toothpaste (Crest), the revolutionary synthetic detergent Tide, and the first disposable nappy, Pampers. P&G found life in the first years of 21st century more difficult than it may have expected, with earnings below expectations and a series of management shake-ups as a result of under-performance. The group got back on track during 2002 with the purchase of Clairol and Wella and a renewed focus on core products. Following dynamic performance in 2003 and 2004, P&G demonstrated the strength of its recovery with the announcement in 2005 that it had agreed a deal to acquire legendary personal care products rival Gillette. Advertising Age estimated global measured advertising expenditure of $9.4bn in 2007, making P&G the world's #1 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Adbrands coverage of Procter & Gamble is split across several different pages. As of July 2006, the group operates three main global business units: P&G Beauty, P&G Household Care and P&G Global Health & Well Being. In addition, Adbrands tracks several geographic units: Procter & Gamble Latin America and Procter & Gamble Europe, as well as Procter & Gamble UK, Procter & Gamble Germany, Procter & Gamble France, Procter & Gamble India, Procter & Gamble Japan and P&G Prestige Products.

Advertising: Which agencies handle advertising for Procter & Gamble? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Household Care, Personal Care and Food Sector indexes for other companies

Subscribers may access the following website links: Proctor Gambel proter

Procter & Gamble website

P&G Beauty	P&G Household Care
P&G Global Health & Well Being

Procter & Gamble Brazil	Procter & Gamble Germany
Procter & Gamble India	Procter & Gamble Japan
Procter & Gamble France	Procter & Gamble Europe
Procter & Gamble UK	Procter & Gamble Hungary
Procter & Gamble Balkans	Procter & Gamble Israel
Procter & Gamble Argentina	Procter & Gamble Korea
Procter & Gamble China	Procter & Gamble Netherlands
Procter & Gamble Czech Republic	Procter & Gamble Norway
Procter & Gamble Denmark	Procter & Gamble Russia
Procter & Gamble Finland	Procter & Gamble Sweden
Procter & Gamble Greece	Procter & Gamble Turkey
Procter & Gamble Hong Kong	Procter & Gamble Venezuela

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