P&G Beauty


P&G Beauty is the unit within Procter & Gamble which manages the group's substantial portfolio of cosmetics, haircare and fragrance products. The company is already the global #1 in haircare products and is pressing hard on the heels of market leader L'Oreal in both beauty products and fragrances. The group manages a collection of major global brands including billion-dollar-sellers Pantene, Head & Shoulders, Olay and Wella. It collection of male products is led by the rejuvenated Old Spice brand, subject of one of the most talked-about (and imitated) marketing campaigns of the past couple of years. See also:

Which agencies handle advertising for Procter & Gamble? Find out more from the Account Assignments database.

Who competes with Procter & Gamble? See Personal Care for other companies    

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.


Subscribers may access the following website links:

Pantene Cover Girl
Clairol Head & Shoulders
Olay Ivory

P&G Prestige Products

Herbal Essences 
Wella Sure
Old Spice Zest
SK-II Aussie
Max Factor Secret

Procter & Gamble

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