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P&G Beauty is the unit within Procter
& Gamble which manages the group's substantial portfolio of cosmetics, haircare and fragrance products. The
company is already the global #1 in haircare products and is pressing hard on the heels of market leader L'Oreal in both beauty
products and fragrances. The group manages a collection of major global brands including billion-dollar-sellers Pantene,
Head & Shoulders, Olay and Wella. It collection of male products is led by the rejuvenated Old Spice brand, subject of one of the most talked-about (and imitated) marketing campaigns of the
past couple of years. See also:
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Which agencies handle advertising for Procter & Gamble? Find
out more from the Account Assignments database.
Who competes with Procter & Gamble? See
Personal Care for other companies
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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