P&G Household Care


P&G Household Care is the global business unit within Procter & Gamble which manages the group's substantial portfolio of detergents and household cleaning and care products. Several of the group's biggest global brands are housed here, including detergent megabrands Tide and Ariel, as well as Downy, Dawn and Gain, each of which reports sales of $1bn a year or more. The group was swelled further in 2006 through the addition of baby and family care products such as Pampers - itself the group's single biggest brand - and Charmin, previously part of a separate business unit. A year later the Duracell battery brand also joined this unit. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Household Care Sector for other companies


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Tide / Ariel Era
Pampers Cascade
Charmin Duracell
Dawn Bounce
Febreze Downy
Bold Cheer
Mr Clean Gain
Cascade Swiffer
Bounty Luvs
Dreft Daz
ThermaCare Puffs

Procter & Gamble

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