Possible Worldwide

Possible Worldwide is a new digital marketing network, created in 2011 by WPP from the combination of several separately branded units already owned by the group. These included Schematic and Bridge Worldwide in the US, Blue Interactive of Singapore and Quasar Media in India. The company launched with a total of 18 offices in the US, Asia and the UK. Zaaz was transferred into the network in early 2012 (from Wunderman), with co-founder Shane Atchison appointed as Possible's new CEO. Schematic CEO Trevor Kaufman is global chairman. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 7th March 2012

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