Pringles: Brand Profile
Stacked snack Pringles has grown to
become one of Procter & Gamble's biggest brands, now earning the FMCG giant
over $1bn year in revenues. It is also the company's most global brand,
available in more than 140 countries worldwide. Yet despite its value it remains something of
a problem child for the group. It is the only edible in P&G's huge portfolio of
products, and its development has long been hampered by the lack of a
wide-reaching distribution network, such as that available to its arch-rivals Lay's and
Ruffles, owned by PepsiCo's Frito-Lay. Click here to access the Adbrands profile (subscribers only); or
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markets.
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Competitors: See Food Sector index for other companies
The Adbrands Profile of Pringles summarises the brand's history and current operations. Subscribers may access the following website links:
Pringles
website
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Pringles (Brazil) |
Pringles (Netherlands) |
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Pringles (Italy) |
Pringles (Korea) |
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Pringles
(Germany) |
Pringles
(China) |
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Pringles
(Russia) |
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