Pringles: Brand Profile

Stacked snack Pringles has grown to become one of Procter & Gamble's biggest brands, now earning the FMCG giant over $1bn year in revenues. It is also the company's most global brand, available in more than 140 countries worldwide. Yet despite its value it remains something of a problem child for the group. It is the only edible in P&G's huge portfolio of products, and its development has long been hampered by the lack of a wide-reaching distribution network, such as that available to its arch-rivals Lay's and Ruffles, owned by PepsiCo's Frito-Lay. As a result, it has been considered for several years a prime candidate for sale.

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Competitors: See Food Sector index for other companies

The Adbrands Profile of Pringles summarises the brand's history and current operations. Subscribers may access the following website links:

Pringles website

Procter & Gamble

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