Progressive Insurance (US)

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Progressive Insurance is one the biggest US providers of direct automobile insurance, operating via mail, the internet and intermediaries. It manages around 10m in-force policies. According to NAIC figures, it was the #4 private auto insurer in 2016 with 9.2% market share, behind State Farm, Geico and Allstate. However it has a much more substantial presence than its private auto rivals in commercial auto insurance, where it is now the overall leader ahead of Travelers with premiums written of $2.6bn. Progressive is widely known for the character of "Flo", a fictional sales agent who has appeared in its advertising for several years, and was named the #1 US advertising icon in 2011 by readers of Entertainment Weekly magazine. A second recurring character, a customer known only as "The Messenger", was introduced in 2011, but didn't have the same appeal. The company was originally founded in 1937 by Joseph Lewis and Jack Green. Joseph Lewis's son, Peter Lewis, was chairman until his death in 2013. The group reacquired his shares shortly afterwards. Glenn Renwick is now chairman & CEO. Revenues hit a new high in 2015 of $20.9bn. Most of the company's business is in the US, but it also has a small online operation in Australia. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 18th September 2015

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