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Publicis Worldwide has
steadily built its presence in the US market through a series of acquisitions. The main agency is Publicis USA; Riney in San Francisco (formerly Publicis & Hal Riney) retains separate branding, although since 2008 it has reported into the main centralised management structure.
In summer 2012, the New York office of Publicis merged with stablemate Kaplan
Thaler to form Publicis Kaplan Thaler. The group operates a
small roster of integrated and specialist marketing
satellites of which the most significant is digital and direct arm Publicis Modem. Separately, parent Publicis Group also owns the Razorfish, Digitas and Rosetta
digital and direct agencies. Sister agencies Leo Burnett and Saatchi & Saatchi also control a collection of their own subsidiary units.
Which clients does Publicis Worldwide handle? Find
out more from the Adbrands Account Assignments database
Who are the competitors of Publicis Worldwide? See ranking of Leading US Agencies
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