Rapp

Rapp - known as Rapp Collins until a rebranding in 2008 - is one of the world's largest direct marketing agencies, formed originally from an amalgam of businesses which came together in the 1986 merger of BBDO, DDB and Needham Harper to form Omnicom. Original founders Stan Rapp and Tom Collins are generally credited with creating the format of what we now understand as direct marketing. The agency is a specialist in direct marketing and customer management, but also offers a variety of other below-the-line services. In recent years it has moved strongly into digital customer relationship management and related services, bolstering its offering through the acquisition of a string of interactive agencies around the globe.

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Subscribers may access the following website links:

Rapp website

Critical Mass

Optima Direct

Omnicom

Rapp Japan	Rapp UK
Rapp Canada	Rapp Netherlands
Rapp France	Rapp Collins New Zealand
Rapp Brazil	Rapp Germany
Rapp Argentina	Rapp Australia

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