Razorfish

Razorfish retains a reputation as one of the world's most admired digital marketing specialists, although it now maintains a slightly lower profile than it once enjoyed. The business has passed through several different hands since it was conceived back in the boom years of the late 1990s. Marooned by the collapse of the first internet bubble in 2001 it was rescued by technology roll-up SBI before subsequently merging with digital media group Avenue A to form aQuantive. That business was in turn snapped up by Microsoft in the frenzy of consolidation which seized the digital industry during 2007. At the end of 2009, it found itself a new corporate parent in the shape of Publicis Groupe, which agreed to acquire the business from Microsoft for a lavish $530m. With a network that now spans several territories in Europe and Asia as well as the Americas, Razorfish retains standalone branding within Publicis, working alongside other acquisitions such as Digitas, which was previously its most significant global rival.

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Razorfish	Dentsu Razorfish
Duke Razorfish	Wysiwyg Razorfish
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Publicis Groupe

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