Razorfish

Razorfish is arguably the world's foremost digital marketing agency. The business has passed through several different hands since it was first conceived, back in the boom years of the late 1990s. Marooned by the collapse of the first internet bubble in 2001 it was rescued first by technology roll-up SBI before subsequently merging with digital media group Avenue A to form aQuantive. That business was in turn snapped up by Microsoft in the frenzy of consolidation which seized the digital industry during 2007. At the end of 2009, it found itself a new corporate parent in the shape of Publicis Groupe, which agreed to acquire the business from Microsoft for $530m. With a network that now spans several territories in Europe and Asia as well as the Americas, Razorfish is expected to retain standalone branding, working alongside past Publicis acquisitions such as Digitas, until now also its most significant global rival.

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Competitors: see Leading Interactive Agencies for other companies

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Razorfish	Dentsu Razorfish
Duke Razorfish	Wysiwyg Razorfish
Amnesia Razorfish	Neue Digitale Razorfish

Microsoft

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