Reebok International (US)
Currently Reebok is the global #3 brand in trainers and sportswear, but #2 in the all-important US
market. Like its rivals, the company felt the pinch from the global shift away
from white trainers in the late 1990s. Reebok was a little slower to manage a rebound,
despite diversification
into other clothing lines, such as Rockport walking boots. More
recently, however, the group scored a big hit with its street-oriented
Rbk range which is closely aligned with the rap music and urban fashion
markets. As a result, Rbk has gradually replaced Reebok as the group's
top-level brand, now serving as the umbrella for sports footwear and apparel as
well. In 2005, the company agreed to be acquired by Adidas
for around
$3.8bn, creating a significantly stronger competitor to leader Nike. Click here for the Adbrands.net
profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle Reebok's advertising? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Clothing & Fashion Accessories Sector index for competitive companies
Subscribers may access the following website links:
|
Rbk |
The Hockey Company |
|
Rbk Hockey |
Greg Norman
Apparel |
|
Rockport |
Reebok worldwide
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