Reebok

The Reebok brand has struggled with several years of steady decline. At one point in the 1980s it was - briefly - the world's top-selling sports shoe, but its position has slipped steadily ever since. Like its rivals, the company felt the pinch from the global shift away from white trainers in the late 1990s. Reebok was a little slower to manage a rebound, despite diversification into other clothing lines, such as Rockport walking boots. More recently, the group scored a hit with its street-oriented Rbk range which was closely aligned with the rap music and urban fashion markets and in 2005, the company agreed to be acquired by Adidas for around $3.8bn, creating a significantly stronger competitor to leader Nike. Yet despite the best efforts of Adidas the brand has suffered fresh declines since then and in 2008 fell behind rival Puma to languish in last place among the big four brands.

Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle Reebok's advertising? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Clothing & Fashion Accessories Sector index for competitive companies

Subscribers may access the following website links:

Rbk	The Hockey Company
Rbk Hockey	Greg Norman Apparel
Rockport

Adidas

Reebok worldwide

Click HERE to subscribe to Adbrands.net and access the profile and website links