Reynolds American (US)

Reynolds American is the clear #2 in the US tobacco market behind Philip Morris with around 28% share. Brands include Camel, Doral, Kool, Winston and Pall Mall. The company was formed in the summer of 2004 from the merger of the former #2 RJ Reynolds, with rival Brown & Williamson. The latter's former owner British American Tobacco is the new group's biggest shareholder with a 42% stake. During the 1980s, RJ Reynolds was part of RJR Nabisco, a broad-based consumer products conglomerate which made history as the target of what was then the biggest ever takeover deal, worth $30bn. The debt incurred in the process led the group into a steady decline, and to survive it sold off Camel and Salem outside the US to Japan Tobacco.

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Competitors: see Tobacco Sector index for other companies

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Reynolds American website

Camel	Winston
Kool	Salem
RJ Reynolds Tobacco	The Sante Fe Natural Tobacco Company
Doral	Conwood
Eclipse	Pall Mall

British American Tobacco

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