Rosetta is a leading US digital agency, and was one of the last remaining independents in that sector until it was snapped up in 2011 by Publicis, for around $575m. It has particular strengths in search marketing, site design and customer relationship management. Until recently it managed healthcare clients through standalone unit Wishbone. This was merged into the main agency following the Publicis purchase. There are now eight offices across the US. The business was founded in 1998 by former Johnson & Johnson marketer Chris Kuenne, still chairman. Tom Adamski is CEO. The agency claimed revenues of $250m for 2011. Market researcher Forrester ranked Rosetta as the best of three "strong performers" in US search marketing in 2011, and as the second strongest of 12 digital customer engagement agencies in 2012. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Latest news about Rosetta? Click here for recent headlines from Adbrands Weekly Update
Which clients does Rosetta handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Rosetta? see Leading Digital Agencies
Capsule checked 20th May 2013
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 14th Nov 2013: Publicis-owned digital agency Rosetta named former Ogilvy and AKQA creative Lars Bastholm as global chief creative officer. He joins from a two year stint at Cheil Worldwide.
Adbrands Weekly Update 17th Oct 2013: JP Morgan Chase consolidated all digital duties for its consumer and investment banking divisions with a Publicis Groupe team led by Razorfish and Rosetta.
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2013