Rosetta (US)

Rosetta is a leading US digital agency, and was one of the last remaining independents in that sector until it was snapped up in 2011 by Publicis, for around $575m. It has particular strengths in search marketing, site design and customer relationship management. Until recently it managed healthcare clients through standalone unit Wishbone. This was merged into the main agency following the Publicis purchase. The business was founded in 1998 by former Johnson & Johnson marketer Chris Kuenne, still chairman. Tom Adamski is CEO. The agency estimated revenues of $250m for 2011. Market researcher Forrester ranked Rosetta as the best of three "strong performers" in US search marketing in 2011. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 21st May 2012; updated 23rd April 2013

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