Rubin Postaer & Associates (US)


Rubin Postaer & Associates, generally known as RPA, is California's biggest privately owned agency, still fiercely independent despite the widespread consolidation within the industry. Larry Postaer and Gerry Rubin say they want to keep it that way, and so does their client Honda, their biggest account by far, and a loyal supporter since the agency launched in 1986. Until 2012 that is. At the end of the year, Honda called a review of the account, presenting RPA with a major challenge to its future. There was a huge sigh of relief no doubt when RPA was reappointed to most - though not all - of the business in early 2013.

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Which clients does RPA handle? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see here for ranking of Leading US Agencies


Subscribers may access the following website links:

RPA website

RPAlpha RP&

Click HERE to subscribe to Adbrands.net and access the profile and website links

 


Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2013