Sara Lee Corporation (US)

The brand name Sara Lee is associated in most people's minds with American-style cheesecake and other bakery products. But Sara Lee Corporation's portfolio gradually expanded during the 1980s and 1990s to house a clutch of clothing, coffee and housecare brands. Hanes, Playtex and Wonderbra underwear, Douwe Egberts, Kiwi Shoe Polish, Brylcreem hair gel and Radox bath salts were all acquired, turning Sara Lee into a substantial global group with annual sales over $18bn. Substantial, yes, but arguably unfocused as well, and in 2005 the group began breaking itself up, divesting all of its apparel brands as well as selected other products to become a more focused food and beverage business. The North American apparel division was spun off in 2006 as Hanesbrands. The group's various household and personal products brands, and also its North American fresh bakery business, were all sold during 2010. A full breakup of the group is now on the cards, following announcement of plans to demerge the two remaining divisions in 2012.

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Sara Lee Corporation

Sara Lee Deli	Pickwick
Hillshire Farm	Douwe Egberts Coffee Systems
Best's Kosher	Cafitesse
Jimmy Dean	Zwitsal
CroustiPate	Ball Park
Douwe Egberts	Bimbo
Senseo	Jacqmotte
Piazza d'Oro	Moccona

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