SBC (US)

Following its acquisition of AT&T, SBC Communications adopted the AT&T name in November 2005. The SBC regional brand is gradually to be phased out by early 2006. The Southwestern Bell Company was original created in 1984 as one of the seven Baby Bell telephone companies spun out of the original AT&T. It gradually outgrew this base, pushing aggressively into other fixed line markets and then into wireless communications with the formation of Cingular and the subsequent acquisition of AT&T Wireless. Click here to find out more about SBC's history or here for the new AT&T; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

Competitors: see Telecoms Sector index for other companies

The Adbrands Company Profile of SBC Communications summarises the company's history.

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