Schick Wilkinson Sword

Schick Wilkinson Sword is a wholly owned subsidiary of Energizer Holdings. It is the world's #2 shaving products business after Gillette. Schick Wilkinson Sword markets a wide range of shaving products for men and women, mainly in the wet shave sector, although it also produces a small range of electric shavers for women. More or less identical products are marketed in North America and Japan under the Schick name, and in Europe and some other global markets as Wilkinson Sword. Energizer acquired the business in 2003 from pharmaceutical giant Pfizer. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Personal Care sector for other companies.

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Schick Wilkinson Sword website

Schick

Wilkinson Sword

Energizer Holdings

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