SC Johnson & Son (US)

SC Johnson & Son is one of the world's leading manufacturers of chemical-based household care products, including bug killer Raid, cleaner Pledge, air freshener Glade and of course the company's original brand, Johnson Wax (now only available on mail order in the US). The group is deservedly proud of its family heritage. Sam Johnson inherited his grandfather's company in the 1950s and built it into a multi-billion-dollar business. Still entirely privately owned, it is now run by the fifth generation of family members. Separately, the family also owns corporate cleaning giant JohnsonDiversey and a large collection of sailing, scuba diving and camping brands. Advertising Age estimated global measured advertising expenditure of $728m in 2006, making SC Johnson the world's #43 advertiser. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Household Care Sector index for other companies

The Adbrands Company Profile of SC Johnson summarises the company's history and current operations and also contains the following website links:

SC Johnson & Son website

SC Johnson & Son

Drano	Raid
Autan	Baygon
Edge	OFF!
Skintimate	Glade
Shout	Windex
Pledge	Ziploc
Drano	fantastik
Scrubbing Bubbles	JoyPet
Saran Wrap	Vanish
Pledge Grab-It	DiverseyLever

Johnson Outdoors

Johnson Outdoors	Leisure Life
Scubapro	Ocean Kayak
Uwatec	Carlisle
Old Town	Escape
Eureka	Extrasport
Camp Trails	Necky
Silva	Minn Kota

SC Johnson (Japan)	SC Johnson (Australia)
SC Johnson (Germany)	SC Johnson (UK)

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